- Classifieds’ revenue up 13.2% on F15 to $112.8m
- Focus on premiums and product enhancements
Our three classifieds businesses across automotive, real estate and employment turned in another strong performance in F16.
Trade Me Motors enjoyed another solid lift in revenue, up 11.2 per cent year-on-year and continues to be the New Zealand market leader in the automotive category. We’ve seen dealer revenue grow strongly after a strengthened sales effort, and MotorWeb revenue increase 15 per cent year-on-year. In July 2016 we launched a reviews and news section too.
Trade Me Property reported a 15.9 per cent year-on-year lift in revenue, with continued growth in listings from agents and very strong demand for premium products. Trade Me Property remains New Zealand’s most visited real estate website, and its apps have now been downloaded more than 500,000 times. We were very pleased to roll-out free sale price and rating valuation data to consumers, and heartened by the response to our OneHub agent-only portal.
Trade Me Jobs also delivered an increase in revenue, up 14.6 per cent year-on-year, off the back of listings growth and ongoing demand for premium products. We released a ‘recommendation network’ in March 2016, using our data to get the right jobs in front of the right job hunters, and we have updated our job hunter and job advertiser guides.·