Annual Report 2016

Strong mobile focus

  • New mobile responsive design in progress
  • 'Universal app' for iPhone and iPad users released
  • More than 60% of our visits are from mobile devices

The number of mobile sessions on Trade Me overtook desktop sessions back in F14 and now comprises more than 60 per cent of total sessions.

Many browsers also use more than one device to access Trade Me during their day. These people are more inclined to transact onsite, so ensuring we deliver a consistent and seamless experience across all devices is important.

We’re continuing development on a new interface for Trade Me. This incorporates a responsive design and will provide a more contemporary and consistent experience, regardless of the device they are using. We also expect this new interface will vastly reduce the time needed to build new features.

We were excited to release our new “universal” iOS app in July 2016. This provides an updated Trade Me experience for both iPhone and iPad users.