Annual Report 2016

The year in review


Transparency Report

We released the third edition of our Transparency Report which details the information requests we get from Government agencies every year. We believe we’re the only NZ company doing this.

20 July

Trade Me Insurance launch

We partnered with TOWER to release Trade Me Insurance a completely online insurance offering for Kiwis.

14 August

We launched our new homepage

To make it easier for our members to find what they needed and interact with cool things we refreshed the face of Trade Me.

17 August

F15 results

We announced that TME revenue was up 11% year-on-year to $199.7m

20 August

Starship Spring Clean

For the sixth year we worked with Starship Hospital to encourage our members to clean out their cupboards, list their unwanted items and donate some of the sale to a great cause.

1 September

24 Hours at Trade Me video

TME is a 24/7 business and we wanted to show Kiwis what some of our team do to keep the Trade Me ship on course.

9 October


Held in Wellington, Gail Hambly and Paul McCarney were re-elected as directors after retiring by rotation.

14 October

Trade Me iOS app turns 5

Our iPhone app turned five. It has been downloaded 1.5 million times and has more than 375,000 users login each month.

18 November

Zoo Brew

We worked with the Wellington Zoo Trust and Garage Project to create a unique beer called ‘Zoo Brew’ and ran some cool auctions to raise money for the Trust.

22 November

Property sold prices

In the first edition of data on Trade Me Property, we added the most recent sold price data for properties across Auckland, Wellington City and Christchurch.

14 December

Our Billionth listing went on sale

We celebrated the 1 billionth listing on Trade Me by auctioning it off for charity. It was won by Trade Me member Junkstyle.

16 December

Most viewed auction of the year

The most viewed listing of 2015 was an ‘unwanted’ $100 note with over 260,000 views. It sold for $257.

26 December

Motors of the year

The most popular motors listings of 2015 included a tank, an amphibious Subaru Impreza and a replica Dukes of Hazzard Dodge Charger

18 January

We closed Old Friends

After 13 years, we closed Old Friends. It wasn’t a decision we took lightly but we couldn’t give it sufficient oxygen with other opportunities in our core businesses.

22 January

Simplified pricing released

We simplified our pricing for General Items on Trade Me with a flat success fee of 7.9% and gave every listing 20 free photos.

1 February

Help Me Choose launched

Our Motors team launched a new feature called Help Me Choose to give Kiwi motorists a hand picking the right vehicle.

11 February

Interim results

We announced a dividend of 7.8 cents per share to be paid to shareholders on 22 March.

17 February

Trade Me’s 17th birthday

We turned 17 and celebrated with a massive three tiered cake cooked by two of our most in-house skilled bakers.

1 March

RecNet launched

Trade Me Jobs created a handy tool to help job seekers find the right role for them. Our Recommendation Network shows jobs we think are relevant to members while searching onsite.

15 March

Launched courier booking service

Trade Me sellers can now book a courier for their sold items directly onsite and have it picked up from their doorstep.

26 April

Caroline appointed

Caroline Rawlinson was appointed the new Trade Me Chief Financial Officer following the resignation of Jonathan Klouwens.

28 April

Statutory write-offs

We added statutorily written off vehicles from Australia to our banned and restricted list. This helps give members the full picture when buying their next vehicle.

11 May

Erotic Eggplant

An oddly shaped eggplant from Cambridge made headlines around New Zealand and the world and racked up over 50,000 views onsite. It sold for $115 with all proceeds going to Prostate Cancer NZ.

15 May

Partnership with One Percent Collective

We partnered with Kiwi charity One Percent Collective to help them with the great work they’re doing in the community.

10 June

New Director

Katrina Johnson was appointed as a new independent director of TME to replace Gail Hambly.

23 June