Annual Report 2017

The year in review

Trade Me _Kevins

New logo unveiled

It had been 16 years since we’d updated our logo. We kept Kev the Kiwi but, like us, he’s grown and changed in that time and we reckon the new Kev represents us well.

4 July
Reviews And Advice

Launch of vehicle reviews and advice

Our members have told us they want reviews and information when looking to buy a new vehicle so we launched a new site to help them make their vehicular decisions.

28 July
Missing TYPE

Missing type campaign

The New Zealand Blood Services ‘Missing Type’ campaign was a challenge to brands to remove A and/or O from their logo which represent the blood types they need more donations for.

16 August
F16-full -year -kev -box -cover

F16 results

We announced that TME revenue was up 9.2% year-on-year to $218m with revenue growth returning to our General Items marketplace.

18 August
Glamour Puss

Glamour puss purse

It’s not to everyone’s taste but one Trade Me member caused a stir around New Zealand, and the world, when she listed a taxidermied cat made into a handbag. It sold for $545 and got over 55,000 views.

21 September
Property Insights1

Property Insights Launched

Property Insights is a free tool that allows Kiwis to get property information for over 1.5m New Zealand residential properties. The free information includes historical sales info, RV and an estimate of what the property could sell for.

12 October
Pork Pie

Pork Pie MINI for sale

We helped the makers of the Goodbye Pork Pie reimagining, Pork Pie, to sell their famous MINIs. The sale proceeds were used to finish editing the film.

31 October


Held at Te Papa in Wellington, Katrina Johnson was elected as a director and Sam Morgan was re-elected after retiring by rotation.

10 November
Travel Bug

Sale of Travelbug and BookIt

It was difficult for us to justify prioritising time and money for Travelbug and BookIt given the other opportunities we have at Trade Me so we sold them to Travel Booking Services.

5 December
Simon -west

New director

Simon West was appointed as an independent director of TME to replace Sam Morgan who stood down to focus on early-stage businesses and his charitable foundation.

15 December
Staying Safe2

Staying safe online

We like helping Kiwis to buy, sell, find a job, get insurance and so much more online, but we want them to do it safely so we made a video to warn them about common cyber scams.

16 December
Bum Tat1

Most viewed listing of the year

The most viewed listing of 2016 was the chance to put a 9x9cm tattoo on a Wellington woman’s backside. The auction made $6,500, had over 153,000 views and received worldwide news coverage.

26 December

Motors of the year

The most popular motors listings of 2016 included a written-off $1 reserve Lamborghini, a Studebaker with just 74 miles on the clock and a Soviet Jet.

5 January
Buyer -Protection -Logo

Buyer Protection launched

We’ve got your back with Buyer Protection. If you buy something with our credit card payment system and it doesn’t arrive or isn’t as described we can refund your money.

7 February

Interim results

We announced a dividend of 8.5 cents per share to be paid to shareholders on 21 March.

23 February
Ping _logo2

Ping launched

Ping is our new instant payment system. It will replace Pay Now and give our members much more flexibility when paying for items on Trade Me.

8 March
Findan Agent

New property agent directory

Vendors sometimes need help to find the best agent for them and our real estate agent clients have asked us for the ability to market themselves and their skills effectively on Trade Me.

22 March
Trade Me Jobs Logo

New Jobs apps

The Trade Me Jobs apps got a makeover this year. Following our updated Android app in March we released a new look iOS app. The apps allow job hunters to search more effectively and have the ability to discard jobs so they never show up in search again.

23 March
Annie -brown

Annie appointed

Annie Brown was appointed as Trade Me’s inaugural Chief People Officer. Annie started at Trade Me in late June following her role as BNZ’s Director of People & Communications.

7 April
Super Ginge

Super Ginge

Ed Sheeran created a cartoon character called ‘Super Ginge’ that was sold to raise money for the Child Cancer Foundation. It was our biggest charity auction of the year selling for $10,000.

13 May
Afterpay -logo

Afterpay Announced

We’ve teamed up with ‘buy now, pay later’ online payments provider, Afterpay, to allow Trade Me sellers to offer interest-free installments payments to their buyers.

29 May
Book -courier

Book a courier a hit

This launched in April and had its first 50k month in May. Total bookings recently surpassed 500,000.

31 May
Safe Trader2

Safetrader closing

We announced the imminent closure of our escrow payment system Safe Trader. It had been around since November 1999 however very few members still used it. Staf Trader closed on 3 July.

19 June

An Auckland member purchased after President Trump’s infamous tweet and decided to sell it for charity. It raised $101 for the Global Climate Change Organisation.

5 June