Annual Report 2018

Another excellent year for classifieds trio

  • Classifieds’ revenue up 12.3 per cent on F17 to $141m
  • Focus on value-add benefits and depth products

Our three classified businesses across real estate, employment and motoring continue to enjoy great success with double-digit revenue increases. 

Trade Me Motors had another good year with revenue up 12.7 per cent year-on-year and continues to be the market leader in the automotive category. Depth (formerly known as premium) revenue continued to grow, in particular for dealer depth products, up 41.0 per cent on F17.

We were very disappointed when the Commerce Commission declined our bid to acquire Christchurch-based dealer platform, Motorcentral. Trade Me Motors has signed a commercial agreement with Motorcentral and we’ll work closely with them to provide greater value to dealers.

Trade Me Jobs continues to perform very strongly with revenue increasing 14.1 per cent year-on-year, driven by a 34.3 per cent increase in the sale of depth products. The team also released a profiles product this year, aimed at giving recruitment agents access to passive job-hunters.

Trade Me Property reported a revenue increase of 10.2 per cent year-on-year. Revenue from depth products for our 'for sale' real estate agent customers was up 38.2 per cent year-on-year. The team also released a new ‘Premium listing’ depth product to agents this year, aimed at providing vendors and agents with better branding and advertising. This has performed very well in its early stages and we expect to see even greater uptake in F19.