Annual Report 2018

Brand and people

  • Jon Macdonald stepping down as CEO 
  • Awarded the inaugural Privacy Trust Mark
  • Named one of New Zealand’s most loved and most influential brands

F18 has been a big year for both our people and our brand. In June, Trade Me CEO Jon Macdonald announced his intention to step down in December 2018. Jon has spent nearly 15 years at Trade Me and over a decade as CEO.

In F18, the number of people at Trade Me has grown from 546 (514 FTEs) in June 2017 to 594 (561 FTEs) as at 30 June 2018.

Our Christchurch office has expanded from 11 to 28 people and will move into new premises early in F19.

Our brand continues to be highly regarded. In July, research company Ipsos named Trade Me as the eighth most influential brand in New Zealand, alongside Google, Samsung and Air New Zealand. Then in September 2017, Colmar Brunton named Trade Me as Kiwis’ sixth most loved brand.

The Office of the Privacy Commissioner recognised our work too, awarding us one of their inaugural Privacy Trust Marks for our annual transparency report work.